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Who We Are

Equipment Trader® is the leading online classified advertising service bringing equipment buyers and sellers together in one virtual marketplace. We reach over 1 million active equipment buyers a month through our website and we showcase a variety of earthmoving, agricultural, forestry, mining and industrial equipment, as well as trailers and salvage items.

Dominion Enterprises is a leading marketing services company serving the wide-ranging needs of many industries including real estate, apartments, specialty vehicles, automotive and travel. With best-of category magazines and websites, Dominion Enterprises is one of the largest providers of highly targeted classified advertising.


“In the five months Sibley Equipment Company has advertised with Equipment Trader, our sales leads have definitely increased. We have worked with many advertising companies. Equipment Trader is very easy to work with because of the enthusiasm, friendliness, and professionalism. We are extremely pleased with the quality of service being received.”


“Since the creation of our ad, we have seen a tremendous increase in lead volume. Equipment Trader offers unique features that really have enhanced our ads; such as, taglines, keyword search help, and search enhancements. I have found the dealer dashboard to also be a helpful tool as well. We have been able to track incoming calls, emails, and locator leads much more proficiently. My experience listen to call recordings of incoming customer calls to our sales staff had also helped me support the sales staff. You and the equipment trader online staff have also been very helpful and great to work with. You all communicate very well and make using the website very easy. Thanks for all your help!”