Caterpillar Equipment has a very rich history that began in the late 1800s when Holt Manufacturing Company and C.L. Tractor Co were making a big splash in the construction and agricultural world. The two merged in 1925 to form Caterpillar Tractor Co and set about creating a solid brand that has been a leader amongst all leading heavy machinery manufacturers. Since its humble beginnings in Peoria, Illinois, the company has now grown to a global company that reigns supreme. Currently, the company has a net worth of $22.7 billion (as of 2016) and employs nearly 100,000 people across the globe.
Caterpillar Equipment has a code of conduct that they have worked with since the merger in 1925. This code of conduct was finally put into a brochure that is available in 18 different languages, including English. This code reflects the high ethical standards that have made this company nearly impossible to compete with. Their core values consist of integrity for the sake of developing healthy and long-lasting relationships with their clientele and within the workplace. Excellence is also important as it is what has gotten the company this far and will continue in the next 50 years. Sustainability is a high priority item, because they want to help build a better world with better practices. Commitment and teamwork round out their values. Working together and following through with promises are a must-have to maintain their reputation.
Caterpillar owns 20 subsidiaries and covers a wide range of equipment. They still produce the coveted tractors and have expanded into loaders, engines, forklifts, and rental service. You can even buy apparel and footgear that have the Caterpillar equipment logo!