STERLING Equipment Information:
Sterling Motor Truck Company was founded in 1097 by William Sternberg in Milwaukee, Wisconsin. The name of the company was changed to Sterling after World War I. The company focused on building heavy duty trucks for construction, military, and commercial customers. In 1951, Sterling was bought by White Motor Company and two years later the name was retired.
In February 1997, Freightliner Corporation, a North American subsidiary of what was Daimler-Benz. This included the heavy-duty division of Ford Motor Company. This acquisition, gave Freightliner nearly 40% of the Class 8 Market in the United States. Sterling Trucks Corporation built eight tractors in addition to a variety of heavy-duty cab vehicles. The focus of the cab/chassis was for freight distribution. They could also be utilized for vocational work like construction, snow plowing, and refuse collection. Sterling produced several lines of trucks within Daimler-Benz. Many of the products are previous generations of Ford Louisville/AeroMax product line.
After the transfer from Ford, Sterling Trucks Corporation began working on their HN-80 line. They also produced the conventional L-Line which had been known as the Ford Louisville. Sterling offered it as a truck and tractor version for broader distribution. Sterling’s A-Line, previously the Ford AeroMax, would be produced in three over the road options. This included the SilverStar premium sleeper model. In addition to this, the Cargo was built on a Business Class chassis and sold in Class 5-8 truck and tractor options.
In October 2008, Daimler Trucks North America announced that they would no longer manufacture additional Sterling trucks. They were going to consolidate products under their Freightliner and Western Star brands. During the 11 years of manufacturing, Sterline manufactured 257,300 trucks. In January 2009, Sterling stopped producing new trucks. Their Sterling360, A Line, Acterra, Bullet, and L Line continue to be used today.