New vs. Used Equipment: What’s Selling Fast This Summer?
Summer is one of the busiest equipment-buying seasons of the year, as the working season is in full swing. Fleet operators have to pick up the pace as construction projects ramp up; landscaping companies tackle peak workloads; farmers manage harvest-related tasks; and DIY-projects need to be completed. For heavy machinery sellers, this means June through August can be the perfect time to list equipment and maximize value during peak season.
Why Used Equipment Continues to Sell Fast
While new equipment remains attractive to buyers who want the latest technology, warranties, and fuel-efficiency improvements, used equipment continues to dominate marketplace searches. Higher equipment costs and longer lead times can steer buyers into the pre-owned market, as it’s worth considering well-maintained used machinery that can be put to immediate use during this time of year.
Compact construction equipment is one key area of the marketplace that’s particularly active during the summer. Skid steers, compact track loaders, mini excavators, and compact tractors are frequently sought after by contractors, landscapers, and property owners competing for projects before the busiest time of year ends. Popular models like Bobcat T66 compact track loader, Kubota KX040 mini excavator, and John Deere 35G excavator are valuable to shoppers because they balance capability with transportability for immediate work.
Similarly, used compact or utility tractors in the 25- to 75-horsepower range tend to sell well during summer, as shoppers who are considering buying or renting equipment during peak season need a machine that can meet work demands right away. Models like Kubota L3902 and John Deere 3038E are needed by acreage owners and small agricultural operations because they’re versatile pieces of equipment without the premium price tag of a new machine.
New Equipment Categories Gain Interest
New equipment sales still benefit from buyers during the summer months because they offer reliability during the busiest period of the work season. For example, contractors may prefer new compact loaders and excavators that come with warranty coverage and the latest operator-assistance features. Demand remains strong for new trailers, especially equipment haulers and utility trailers, as businesses expand fleets to accommodate the increases with work.
At this time of year, sellers have the advantage of appealing to buyers who can’t afford unexpected downtime, which can be an issue when buying pre-owned equipment that hasn’t been properly maintained or doesn’t come with a warranty. Shoppers who prioritize reliability, warranty coverage, and the latest productivity-enhancing features are looking specifically for new equipment. Models equipped with improved fuel efficiency, advanced telematics, enhanced operator comfort, and safety technologies are all selling points that should be presented to buyers in new equipment listings. Highlighting these benefits can help differentiate new equipment from used alternatives to justify a higher asking price.
Tips for Sellers Looking to Maximize Value
Whether you’re selling a new or used piece of machinery, presentation always matters. Summer buyers are motivated and ready to purchase, but they are often comparing dozens of listings to make a well-informed purchasing decision.
Start by thoroughly cleaning and inspecting your equipment, even if it’s new. A well-maintained machine with clear service records helps build buyer confidence and gives more reason behind a higher listing price, which is key if you expect there to be some negotiation with a prospective buyer.
High-quality photos are essential for a listing, and are often the first impression you make with thousands of shoppers searching through display pages. Videos can also help give the shopper a better idea of how the equipment will perform and eliminate uncertainty when you can show viewers the machine up close. When taking photos, use good lighting from multiple angles to highlight key features, upgrades, and attachments. Detailed, accurate descriptions should include essential information like hours of use, maintenance history, and unique model specifications.
Understand pricing on the market and know the value of your used equipment by either researching comparable listings or get a professional to appraise the machine. You can keep an eye on the market and prices as they may change throughout the year, and keep in mind that prices can rise for in-demand units during the summer. Just make sure to avoid overpricing, which can discourage potential buyers and extend time on the market.
Marketplace Inventory
Timing matters when you sell, and summer is the peak season both for work and listing new and pre-owned equipment. As seasonal demand begins, this is a chance to increase the visibility of your machine.
Ryan Miller
You might also like
